Retained by Wasserman on a freelance consultancy basis to provide event project and sponsorship management services. The main areas of responsibility was working closely with the NFL team at Wasserman to manage the merchandise activation zones and retail areas as well as sponsors brand activations, branding planning and installation.

Includes creative concepts, delivery and build, client liaison, project management and on site management. Sponsors included New Era, Majestic, Brand USA, Wall Street Journal, ION, Subway and GamePass.