High end hospitality and celebrity entertainment event for La Dolce Vita. Events included Sting (New York)in aid of the Soil Association, Wyclef Jean (Monaco) in aid of Yele Haiti, Will Young (London) in aid of CLICSargent, Jamelia, Billy Ocean (London) in aid of Debra and Aretha Franklin (New York) in aid of Sarah FergusonFoundation.

Event Director with overall responsibility of the event including Operations, Sales, Design and Print Management, Celebrity and Artist liaison, Charity Management, Budget Control, PR, Production, Venue Management, Crowd Management and sourcing charity auction lots.